2008 AutoTronics Taipei: Participants from IT industry to participate COMPUTEX uncertainly

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Friday, April 11, 2008

Since the AutoTronics Taipei was held from 2006, companies from electronic and automobile-related industries steadily made their stages and a good complementary in this trade show.

Before the first holding in 2006, because of the establishment of Car Electronics Pavilion in 2005 TAITRONICS Autumn (Taipei International Electronic Autumn Show), it (the pavilion) ever became a hot topic in these 2 industries. And eventually, Yulon Group recruited their sub-companies grouping their own pavilion to showcase automobile parts, accessories, and applications.

Currently, automobile navigation, mobile entertainment, and road safety, were included in modern automotive devices. But in a keynote speech of TARC Pavilion, Jamie Hsu (Consultant of Ministry of Economic Affairs of the Republic of the China) pointed out several threats and opportunities on the automotive industry, his words also echoed a notable quote by Yi-cheng Liu (Chairman of Taiwan Transportation Vehicle Manufacturers’ Association): “The automobile industry shouldn’t be monopolized by a company or its own industry. If this industry want to be grown up, it [the industry] should do more optimizations and transformations with the other related industries like IT and electronic.”

Although some participants like Renesas, Fujitsu, MiTAC, TomTom NV, and Agilent ever participated in Taipei IT Month, CeBIT, or Computex Taipei, but there were varied comments for participation on Computex 2008.

Computex 2008 will do a significant growth, of course. But we [Aglient] still consider to cooperate with Intel in a forum rather than showcasing in Computex.
We [the MiTAC Group] will appoint different sub-companies to participate in different trade shows by different industries. That’s why we showcase the same products in different shows by different sub-companies.

Renesas Technology, a participant of Computex 2007, won’t showcase in Computex 2008, but Fujitsu and TomTom both declared to participate in the 2008 Taipei IT Month.

Generally in the automobile industry, progressively conformed by the other industries, its success should depend on collaborations between different and similar industries because “not any company can do any monopoly in any industry” even though the automobile industry will become a “trillion industry” not only in Taiwan.

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